James Liu

James Liu is an entrepreneur, software engineering leader, solution architect, rocker, and father of two curious boys. He is passionate about IoT, cloud platforms, AI-enabled software solutions, and building customer-facing products that people enjoy using. His work spans connected products, SaaS platforms, DevOps transformation, enterprise integrations, and practical AI solution delivery. When he is not helping teams build better software, he is probably working on personal software projects, experimenting with DIY smart home ideas, or something on the 3D printer.

I love building technology that people rely on, value, and enjoy using every day.

Specialties

Engineering Leadership

Building and scaling high-performing engineering teams, mentoring managers and engineers, improving delivery quality, and establishing engineering operating models.

Product & Customer Experience Engineering

Partnering with product, business, UX, and enterprise stakeholders to deliver customer-facing platforms, roadmap priorities, integrations, and measurable product outcomes.

Cloud Platform & Distributed Systems

Designing scalable, reliable, and cost-efficient cloud platforms across GCP, Azure, AWS, microservices, APIs, event-driven systems, and SaaS products, with focus on DevOps transformation, CI/CD, release governance, production reliability, and platform resilience.

AI-Enabled Software Delivery

Leading practical AI solution delivery, internal automation use cases, AI development foundations, and data-driven workflows that move AI from experimentation into business value.

Achievements

Cloud Experiences

Azure

Azure

App Service, Storage Table, Cosmos DB, Data Factory, Entra ID, Service Bus, IoT Hub, Event Hub, API Management, Key Vault, Application Insights, Azure DevOps, Microsoft Entra ID, AKS, AI Foundry

AWS

AWS

S3, Lambda, API Gateway, CloudFront, EC2, ECS/EKS, RDS, DynamoDB, SQS, SNS, EventBridge, CloudWatch, IAM, AWS IoT Core

Google Cloud

Google Cloud

App Engine, Compute Engine, Cloud Storage, BigTable, Memorystore/Redis, SQL, Cloud Tasks, Pub/Sub, BigQuery, Data Studio, Firebase auth, Function, Realtime DB, Firestore

	 Digital Ocean

Digital Ocean

Kubernetes, Databases, Networking, Space storage

Skills

Certifications

Experience

2024 - Present
Delta Faucet Company

Technology Architect

Delta Faucet Company is a market-leading kitchen and bath brand with a strong reputation for quality, innovation, and trusted products for residential and commercial spaces.

  • Led Digital Product engineering transformation for a scalable IoT platform, improving platform resilience and increasing new product delivery capacity by 2.5x through microservice consolidation, DTDL data-model standardization, and legacy ERP decoupling.
  • Built a software-centric hybrid engineering operating model, reducing consultant dependency, strengthening internal platform ownership, preserving architectural knowledge, and lowering operational costs by 23%.
  • Established and led an enterprise AI Council and champion network to shape enterprise AI strategy, align ELT priorities, identify high-value internal use cases, and create executive visibility into the AI roadmap from experimentation to practical solution delivery.
  • Led the formation of an AI development capability and foundation framework to move enterprise AI from experimentation into practical solution delivery, guiding developers across Copilot Studio and Databricks use cases for workflow automation and product pricing improvement.
  • Partnered with executive, product, IT, and engineering stakeholders to translate business priorities into scalable digital platform capabilities and reposition technology as a strategic product-enablement function.

https://deltafaucet.com

2022 - 2024
AeriCast

Co-founder, Head of Product & Engineering

AeriCast offers a streamlined conference room & digital signage solution that enables an easier and more engaging collaboration experience. Users can wireless present and connect to the conferencing audio and video peripherals with video conferencing platform, and display cusotm signage content when the screens are not in use.

  • Co-founded and led product and engineering strategy for a cloud-based digital signage and wireless conference room platform, owning  product vision, system architecture, roadmap execution, and go-to-market alignment.

  • Architected a multi-cloud, microservice-based platform across GCP, AWS, Azure, and DigitalOcean to support scalable, cost-effective digital signage and collaboration experiences for enterprise deployments.
  • Led a 13-person distributed cross-functional team, including 7 engineers, to deliver a cloud-based digital signage platform with enterprise integrations and a WebRTC-based wireless conference room solution from development through customer rollout.
  • Owned roadmap and delivery planning, balancing customer needs, engineering investment, technical feasibility, market differentiation, and revenue growth opportunities.
  • Led sales-to-success execution for enterprise deployments, from discovery and solution positioning through onboarding, adoption support, and customer feedback loops, helping drive 12.5x revenue growth.

https://aericast.com

https://present.aericast.com

2018 - 2022
SharpTools

Co-founder, Product Engineering Lead

SharpTools provides a simple but powerful visualization and automation solution to smart homes. Create beautiful custom dashboards to view and control smart devices and use the visual rule builder to create automations that make smart homes smarter.

  • Co-founded and engineered a scalable, real-time smart home SaaS platform on Google Cloud, integrating with leading smart home ecosystems including SmartThings, Hubitat, Home Assistant, and Homey.
  • Designed and scaled the core automation platform, including a no-code rule builder and backend rule engine that enabled users to create advanced smart home automations through an intuitive visual interface.
  • Expanded the platform across major smart home ecosystems, including SmartThings, Hubitat, Home Assistant, and Homey, supporting 1.2M+ automated devices across 50k+ homes globally.
  • Owned long-term product roadmap planning, translating customer needs, technical constraints, and market opportunities into product strategy and delivery priorities.
  • Built direct customer feedback loops through community engagement, support forums, and feature-request analysis to improve product usability, adoption, and roadmap quality.

https://sharptools.io

https://community.sharptools.io

2016 - 2017
L2 Services

Partner, Industry Solution Lead

L2 Services offers industrial IoT system integration, software development and consulting service that unlocks hidden business values.

  • Led solution engineering and delivery strategy for the Smart Industry practice, translating client needs into industrial digital transformation architectures and implementation roadmaps.
  • Owned technical discovery and stakeholder alignment with enterprise clients, defining solution scope, architecture tradeoffs, integration approach, and success criteria. communication across all levels
  • Designed enterprise data pipeline, ERP integration, and custom application architectures aligned with client objectives, implementation feasibility, and long-term maintainability.
  • Provided expert guidance and technical insights to support informed decision-making by clients
  • Directed engineering delivery teams through implementation, testing, migration, and release activities while advising clients on architecture, delivery risk, cost, and technical decisions.

https://l2services.com

2015-2016
Flowserve

IT Manager

Flowserve is the global leading pump, valve and seal manufacturer in the power, oil & gas and chemical industries.

  • Managed and mentored the IoT RedRaven engineering team in delivering IIoT asset monitoring and management solutions
  • Oversaw the planning, execution, and timely delivery of multiple software development projects, ensuring high quality standards of code quality and system reliability
  • Oversaw the operations of IoT RedRaven platform, achieving and maintaining a 99.99% availability rate
  • Migrated the IPS Insight platform from private data center to Azure
  • Collaborated with product managers to shape product roadmaps, aligning with strategic goals
  • Engaged stakeholders through effective communication at all organizational levels
  • Managed and planned the budget, supporting optimal resource allocation, operational efficiency and team expansion

https://www.flowserve.com/en/innovation/iot

2008- 2014
Flowserve

Senior Business Analyst & Lead Developer

  • Led and mentored IoT RedRaven engineering team, conducted code reviews and guided with best coding practices
  • Developed custom SharePoint Webparts, Webflow and webservices in the ISG Technology Advantage platform using C# and JavaScript following the MVVM/MVW framework
  • Developed custom solutions to integrate the enterprise data with the IoT data from OSIsoft PI/AF system using PI/AF SDK
  • Developed IPS Beacon web app allowing enterprise users to upload, track, and analyze the various IoT sensor data
  • Managed the SDLC and release controls for various ISG projects
  • Led all IPS BI implementations including automated SSIS ETL processes and SSRS reports and dashboards

Projects

2026
Delta Faucet Company

Unified Consumer User Auth Integration

  • Consolidated consumer authentication across DeltaFaucet.com, DFC@Home, and Connected Water products into a single Auth0-based identity platform, eliminating separate login systems and providing a consistent user experience.
  • Implemented a centralized consumer identity architecture integrating Auth0 with Salesforce Commerce Cloud and Salesforce CRM, enabling unified customer profiles, enhanced security controls, social login support (Google, Apple, Amazon), and a scalable foundation for future digital experiences.
2025 - 2026
Delta Faucet Company

AI Strategy, Governance & Enterprise AI Enablement

  • Established and led DFC's enterprise AI program, defining the strategy, governance framework, and adoption roadmap to drive responsible and scalable AI implementation across the business.
  • Guided the evaluation, adoption, and delivery of AI solutions, helping business teams identify high-value use cases and translate emerging AI capabilities into practical business outcomes.
  • Accelerated AI adoption through education, enablement, and organizational alignment, promoting modern AI tools and best practices while fostering a culture of innovation and continuous learning.
2024 - 2025
Delta Faucet Company

Modern DevOps Team Establishment

  • Established and championed an internal DevOps team within the Digital Product organization to increase platform ownership, reduce reliance on external resources, and improve long-term operational sustainability.
  • Standardized DevOps practices, processes, and governance across digital product teams, driving consistency in CI/CD, release management, infrastructure management, and operational support.
  • Led the execution of strategic internal DevOps initiatives, enabling faster, more reliable software delivery and stronger collaboration between development, operations, and platform teams.
  • Built internal capabilities and technical expertise to support modern cloud platforms, automation, monitoring, security, and deployment pipelines across the Digital Product portfolio.
  • Improved delivery efficiency, platform stability, and organizational agility by aligning DevOps practices with business objectives and product team needs.
2022 - 2023
AeriCast

Wireless Conference Room & Digital Signage Solution Platform

  • Developed and launched AeriCast Meet, a wireless conference room solution based on WebRTC, enabling users to wirelessly present and connect to the conference's audio/video peripherals for video calls
  • Architected a digital signage platform that facilitates easy integration with third-party applications, leveraging a microservices architecture
  • Designed the front-end presentation, device /signage asset management web apps using Angular and React
  • Designed the Windows & Mac client apps for virtual camera and audio looping using ElectronJS
2018 - 2022
SharpTools

Smart Home Dashboard & Rule Engine

  • Developed a highly scalable and efficient eventing system using App Engine (NodeJS), MemoryStore(Redis), Firestore, Pub/Sub, Task Queue, and various Firesbase/GCP services for smart device REST API and Socket event channels
  • Developed the visual automation rule builder (Rule Engine), including UI/UX, data modeling, backend engine, APIs and the timer system, using Vue.JS and NodeJS with various GCP services.
  • Developed the payment and promotion system using Stripe APIs
  • Developed the SmartThings, Hubitat and Home Assistant platform integrations, including data modeling, addon app, and APIs
  • Developed the performance report in Data Studio aggregating data from BigQuery , Google Analytics, and other CRM/marketing systems
2017
L2 Services

Mobius to Hadoop Migration

  • Managed the migration project for a leading utility company in Houston
  • Managed project timeline, budget, deliverables and customer training
  • Collaborated with partner developers & client architects for the solution design
  • Migrated historical reports from Mainframe to Hadoop Hive
  • Automated Mobius going forward reports to Hadoop and SAP, and implement the Report Center using C# and AngularJS with Kerberos auth integration to meet the client's security requirements
2017
L2 Services

Custom Decoking Pump Asset Monitoring Solution

  • Developed IPS Insight performance reports in SSRS
  • Developed asset monitoring portal using SharePoint 2010 and OSIsoft components
  • Implemented the custom asset monitoring algorithms developed by Flowserve pump engineers
2016
Flowserve

IPS Insight Platform Azure Migration

  • Architected and managed the on-promises IoT Asset Monitoring platform migration project – the first customer facing system in Azure in Flowserve
  • Conducted all security design and verification initiatives
  • Integrated Predictive Analysis service into the cloud platform
2015
Flowserve

Intelligent Engineering Asset Analysis System

  • Collaborated with the project managers and asset engineers to conduct engineering requirements gathering and solution architecture design.
  • Delivered 46 custom pump analysis algorithms in the IPS asset monitoring application
  • Managed the product's life cycle and ensured customer onboarding success
2014
Flowserve

IPS TAM 103 Portal

  • Developed a web application for IPS Beacon that facilitated cloud data management for the IPS TAM 103 and supported its various configuration options
  • Collaborated with the project managers for software requirements/specifications gathering
  • Managed proejct using agile methodology and R&D forecasting and expenses
2014
Flowserve

IPS Beacon Portal

  • Developed the web app solution on the Technology Advantage™ platform, enabling IPS Beacon customers to upload and analyze the collected Beacon data, manage the asset structure, configure alarm thresholds, generate on-demand alarm reports
  • Collaborated with the project managers for software requirements/specifications gathering
  • Managed projects using Agile methodologies and assisted in developing the pricing model and business plans
  • Managed the UAT tests and the release process
  • The solution includes custom SharePoint WebParts/applications built by using WCF Web Service (REST), AngularJS(client-side MVC model), JSON, and jQuery
2013
Flowserve

Master Alarm BI Solution

  • Developed the Master Alarm Data solution on the Technology Advantage™ platform, enabling a faster, more accurate, and interactive asset alarm management and analysis for the customers
  • Developed SSIS aggregations, on-demand alarm reports (SSRS) and alarm dashboards (SharePoint Charts and PI Tables)
  • Enhanced the SSIS alarm data aggregation performance by 36%, reduced the SQL server workload by 64% (avg. CPU load), and greatly improved the alarm BI’s infrastructure’s scalability
2012
Flowserve

8X Vibration Analysis System

  • Developed the 8 peaks vibration analysis web application, including Waterfall FFT, using PI Graphic and Nevron Vision, and a on-demand reports (SSRS) for the IPS TAM 103 FFT sensors
  • Developed the test plans and managed UAT tests
  • Integrated with OSISoft PI/AF system via PI/AF SDK for the data archiving and structure management

Tech Skills

Cloud Services/Environments:

  • Google Cloud Platform
    App Engine, Compute Engine, Cloud Storage, BigTable, Memorystore/Redis, SQL, Cloud Tasks, Pub/Sub, BigQuery, Data Studio
  • Firebase
    Authentication, Hosting, Function, Realtime DB, Firestore
  • Azure
    App Service, VMs, SQL, Cosmos DB, Data Factory, Azure AD, Service Bus, Logic Apps, IoT Hub, Event Hub, Machine Learning
  • AWS
    S3, CloudFront, EC2, AWS IoT Core
  • Digital Ocean
    Kubernetes, Databases, Networking, Space storage

Languages/Frameworks:

  • NodeJS, Vue, React, Python, C#, Xamarin

DB/BI:

  • NoSQL, MongoDB, Redis, PostgreSQL, MS SQL, T-SQL
  • BigQuery, Data Studio, SSRS, SSIS, PowerBI

 

Certifications

Certified Scrum Master

AWS Cloud Practitioner

AWS Solutions Architect Associate

MS Specialist: Developing Microsoft Azure Solutions

MS Certified Solutions Associate: Cloud Platform

MS SharePoint Professional Developer

MS SharePoint IT Professional

 

Awards

The Spirit of Flowserve (2015)

The Spirit of Flowserve – Commitment (2013)

The Spirit of Flowserve – Competence (2011)

Education

2006 - 2008
Texas A&M University

MS in Computer Science

Research area: Computer Architecture, Energy Efficient System, Embedded System and Wireless Sensor Network

Portfolio

Portfolio
AeriCast

AeriCast

Mobile App, Web App
SharpTools

SharpTools

Web App
SharpTools Custom Tile Demos

SharpTools Custom Tile Demos

Web App
Flowserve IIoT Asset Monitoring Platform

Flowserve IIoT Asset Monitoring Platform

Mobile App, Web App
DVR Hub for Xbox

DVR Hub for Xbox

Mobile App
SparkPal

SparkPal

Others
Smart Blind Control Hack

Smart Blind Control Hack

Others

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